DHL, the world's leading international express services provider, has this week launched for the second time its successful International Specialist advertising campaign. Accompanied by the anthem "Ain't No Mountain High Enough" soundtrack, the campaign will feature on global TV channels and national channels in China, India, Mexico, Norway, South Africa, South Korea, Turkey, the United Arab Emirates (UAE) and the UK.
The campaign celebrates DHL's world-class partnerships with Manchester United and Formula 1 with two dynamic spots filmed on location in Brazil, Japan, the UAE and at the legendary Old Trafford stadium in the UK.
In the Manchester United TV spot, DHL teams up with football superstars Ryan Giggs, Javier Hernandez, Wayne Rooney, and club manager Sir Alex Ferguson to showcase the global talent and expertise shared by the two brands.
The advertising campaign has not been limited to the screen, however. DHL Express has also celebrated its Official Logistics Partner relationship with Manchester United by giving each of its 100 000 employees around the world a Manchester United training top emblazoned with the DHL brand, spreading the excitement around the relationship via dedicated "brand ambassadors" in over 220 countries and territories worldwide.
"For DHL, a claim in an advertising campaign means nothing without a committed team of international specialists and a world-class express delivery network behind it," said Ken Allen, CEO of DHL Express.
The campaign celebrates DHL's world-class partnerships with Manchester United and Formula 1 with two dynamic spots filmed on location in Brazil, Japan, the UAE and at the legendary Old Trafford stadium in the UK.
In the Manchester United TV spot, DHL teams up with football superstars Ryan Giggs, Javier Hernandez, Wayne Rooney, and club manager Sir Alex Ferguson to showcase the global talent and expertise shared by the two brands.
The advertising campaign has not been limited to the screen, however. DHL Express has also celebrated its Official Logistics Partner relationship with Manchester United by giving each of its 100 000 employees around the world a Manchester United training top emblazoned with the DHL brand, spreading the excitement around the relationship via dedicated "brand ambassadors" in over 220 countries and territories worldwide.
"For DHL, a claim in an advertising campaign means nothing without a committed team of international specialists and a world-class express delivery network behind it," said Ken Allen, CEO of DHL Express.
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1 comments:
I just completed a tour in Europe. I played every night. This requires traveling some days for six hours in a van or a train or a car. After six weeks of that, I checked into the hotel and just fell apart.
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